ChainThink report, as monitored by 1M AI News, ByteDance has internally confirmed the suspension of the DouBao AI Glasses project as of February, with no further deterministic development planned for this product line in the foreseeable future.

The project was previously co-developed by ByteDance and contract manufacturer Longqi Technology. The device weighs under 50 grams and is powered by a self-developed spatial computing chip. The initial price point is targeted below 2,000 RMB. The original plan called for an eyewear-only version to launch in Q1 2026, followed by a display-equipped version in Q4, with Longqi requiring a minimum order quantity of one million units. ByteDance’s investment in the project has already exceeded 50 million RMB. In January, Blue Whale News reported the product was “about to ship,” but on the same day, DouBao’s relevant personnel denied the claim to Yicai Global, stating, “The rumors are false; there is currently no clear sales plan.”

The core reason for the suspension lies in ByteDance’s internal assessment that AI glasses today struggle to achieve true differentiation. This particular headset follows a screenless design, relying primarily on voice interaction—functionally overlapping significantly with ByteDance’s 2024 Ola Friend AI Earbuds (priced at 1,199 RMB). On the industry front, Meta’s smart glasses achieved global sales exceeding 7 million units in 2025, capturing 73% market share, leaving little room for new entrants to establish fundamental hardware-level distinctions. Previously, vivo had also shelved its own AI glasses initiative, citing the same challenge: difficulty in achieving differentiation.