If someone tells you that Jia Yueting's car-making is the work of a marketing master, it's because they don't know Sun Yuchen.

Just last night, Sun Yuchen bid 28 million US dollars for a space travel with Blue Origin, becoming the youngest Chinese cryptocurrency astronaut. However, "the youngest Chinese cryptocurrency astronaut" is just one of his many titles in his legendary life.

Sun Yuchen was born in 1990 in Xining City, Qinghai Province, which is probably the least noticeable provincial capital in all of China. The Sun family has a good financial background. According to later online leaks, the family had close ties with local government and business circles, but his childhood also experienced many ups and downs, moving around different places, and he attended high school in Huizhou, Guangdong.

The turning point came in the 2007 New Concept Essay Competition, where Sun Yuchen won an award for his essay "Recollections of a Trip to Zhangjiajie" and entered Peking University, the same competition where Han Han and Guo Jingming also won awards. To be honest, this essay was very well written, not like the style of a 17-year-old teenager.

During his time at Peking University, Sun's marketing talent began to show. For example, he participated in the student council president election, imitated Hu Shi, and founded the "Weekly Review," becoming a pop star-like figure on campus.

Luckily, there was no Douyin back then, otherwise this world would have lost a person who dedicated himself to blockchain.

After graduating from Peking University, Sun went to the University of Pennsylvania in the United States. He used the same literary tricks to market, but no one bought it. So Sun turned his attention to the investment field.

After graduating from university in the United States, Sun Yuchen got a new title - Chief Representative of Ripple Labs in Greater China.

Yes, this is the company behind the XRP token that is now driving Korean cryptocurrency investors crazy.

After returning to China, Sun Yuchen's investments fluctuated. The most absurd thing was that he once invested in a social app, which is the kind of app that makes you fall in love every day, and their name is even more bold - "Zuimei" (Accompany Me).

His next transformation came from West Lake University, where he joined Ma Yun again, becoming Ma Yun's youngest disciple, the only 90s generation member.

In 2017, Sun Yuchen officially founded TRON, but misfortune struck. On September 4th of that year, seven departments of the state issued a notice titled "Notice on Preventing the Risk of Token Issuance Financing", requiring the suspension of virtual currency issuance and the liquidation of already issued ones.

Sun once again moved to the United States, but the weeds still needed to be cut. In the TRON battle, Sun's wealth began to grow exponentially.

Do you think Sun Yuchen only cuts your small change? No, he even cut Warren Buffett.

Many people got to know Sun Yuchen in 2019. That June, he bid 4.56 million US dollars for a charity lunch with Warren Buffett, becoming the fourth Chinese person after Duan Yongping, Zhao DanYang, and Zhu Ye to have lunch with the "God of Stocks."

On one side was a new cryptocurrency elite, on the other side was a traditional financial legend who regarded cryptocurrency as "poison." Before the lunch even started, the topic and tension were already full. This event boosted the price of TRON, which rose by up to 25%.

However, when the public was eagerly waiting, he suddenly canceled the lunch due to "a sudden kidney stone," then postponed the meeting twice. Each delay caused the price of TRON and market attention to rise. The "three games with the God of Stocks" act was officially deified, surprising even Buffett.

After the metaverse concept became popular in 2021, NFT became the key to Sun Yuchen's continuous creation of buzz. He spent 10.5 million US dollars to buy the first NFT avatar, spent 15 million US dollars in TRX to acquire Bored Ape, and paid over 78 million US dollars to auction a sculpture piece.

In 2022, he once again transformed, becoming a citizen of the Caribbean island nation of Grenada and was appointed as the ambassador of the country to the World Trade Organization (WTO), continuously updating his identity tags.

In 2024, he once again shocked the public - at a Sotheby's auction in New York, Sun Yuchen bid 6.24 million US dollars for a banana. This banana was not a gold-plated sculpture, but a real banana bought from a fruit stall for 2.5 yuan RMB that day.

Once the news spread, it became the top headline online, once again proving his superb skills in controlling narratives and traffic.

In 2025, Sun Yuchen appeared on the cover of Forbes, becoming the third Chinese entrepreneur, after Ma Yun and Zhao Changpeng, to appear on the cover of the magazine.

In addition to his genius marketing skills, Sun Yuchen has always been considered a trendsetter in the investment circle, especially regarding ETH, which you can't help but admire. The following chart accurately shows the timing of Sun's bottom picking and top selling.

By the way, recently HTX has seen a flow of ETH to Binance for sale, which the market sees as evidence of Sun Yuchen indirectly selling ETH.

What new marketing case will Sun Yuchen bring us with this space trip?

Guessing blindly, will he live stream transferring TRX to complete the first ever crypto and stablecoin space transfer??