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Animoca Brands announces investment in AVAX token, aiming to drive Avalanche's expansion in Asia and the Middle East

Animoca Brands announces investment in AVAX token, aiming to drive Avalanche's expansion in Asia and the Middle East

2026-03-19 19:59

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ChainThink report, March 19: According to The Block, Animoca Brands has announced an investment in Avalanche’s native blockchain token AVAX and entered into a strategic partnership with Ava Labs, the developer behind Avalanche, to jointly advance the development of the Avalanche ecosystem. The spokesperson for Animoca Brands declined to disclose the investment size or other terms.


Regarding collaboration details, both parties will focus on deploying capital into Avalanche ecosystem projects, exploring product integrations, and providing advisory support, with key areas including real-world asset (RWA) tokenization, entertainment, and digital identity.


In terms of geographic strategy, initial emphasis will be placed on Asia and the Middle East. Animoca Brands stated it has already established regional infrastructure and institutional relationships in these two regions, which can be leveraged by Avalanche ecosystem projects for commercial deployment.

#DeFi#RWA#Middle East#Asia

Disclaimer: Contains third-party opinions, does not constitute financial advice

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