ChainThink report, on May 8, Google launched the Fitbit Air, a screenless health tracker band, priced from $99.99, officially launching on May 26 with pre-orders now open;

Meanwhile, it announced that the Fitbit App will automatically update to Google Health App on May 19, and the Gemini-powered AI health coach, Google Health Coach, will transition from public beta to full launch.

Fitbit Air is Google’s smallest tracker, weighing only 5.2 grams with no display, designed as a seamless 24/7 health data collector. It supports continuous heart rate monitoring, atrial fibrillation alerts, blood oxygen saturation, heart rate variability, skin temperature, and sleep stage tracking. With up to 7 days of battery life and a 5-minute quick charge providing one day of usage, it features IP68 waterproof rating, enabling use up to 50 meters underwater. Compatible with Android 11+ and iOS 16.4+, it also comes in a special edition co-branded with NBA star Stephen Curry, priced at $129.99.

Google positions Fitbit Air as the entry-level hardware for Google Health Coach.

This AI health coach, powered by Gemini, began public beta testing in October last year, generating personalized fitness and sleep recommendations based on users’ activity, sleep, and health data, while also processing uploaded medical records and images.

Google Health Coach is included in the Google Health Premium subscription service, priced at $9.99/month or $99/year. Users who have purchased Google AI Pro or AI Ultra receive automatic access. Each Fitbit Air includes a complimentary 3-month Premium subscription.

After the Fitbit App updates to Google Health App, wearable device data, Health Connect, Apple Health, and medical records are unified into a single interface with four tabs: Today, Fitness, Sleep, and Health.

Existing Fitbit users need not download a new app—direct updates enable a seamless transition with automatic historical data migration. Google Fit users will be migrated into this app later this year.

The hardware retains the Fitbit brand, while software fully transitions to Google Health. Google reiterates that user health data will not be used for Google advertising purposes.

Fitbit Air directly competes with screenless trackers like Whoop and Oura Ring. Its $99 one-time purchase model without mandatory subscription stands in stark contrast to Whoop’s pure subscription-based approach.