谷歌 AI 搜索渗透率一年内从 15% 跃升至 43%，用户停留时间显著拉长

谷歌 AI 搜索渗透率一年内从 15% 跃升至 43%，用户停留时间显著拉长

2026-07-28 08:29

ChainThink 消息，7 月 28 日，据 TechCrunch 报道，Similarweb 最新数据显示，谷歌 AI 概览（AI Overviews）在搜索结果中的出现比例过去一年从 15% 升至 43%。

同期，AI Mode 月访问量从 2025 年 6 月的 1.26 亿次增至 2026 年 5 月的 2.79 亿次。

用户平均搜索长度持续上升，短关键词查询正被更自然的对话式提问取代，用户在谷歌平台上的停留时间明显延长。这一变化对内容出版商形成影响。

数据显示，AI 引用较一年前增长逾五倍，但实际带来的外链点击量仍有限。

ChatGPT 于 5 月 7 日推出搜索更新后，美国桌面端网页跳转比例从 3 月的 25% 升至 5 月底接近 60%。

Disclaimer: Contains third-party opinions, does not constitute financial advice

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