ChainThink reports that on November 20, the World K-POP Center (WKC) officially signed a partnership with Malaysia’s Korean-culture broadcasting platform MY Hankuk TV, marking a major step in bringing K-POP and Web3 entertainment to Southeast Asia.

Key highlights:

• Exclusive Broadcast Slot: Starting January 19, WKC will obtain fixed airtime on MY Hankuk TV, injecting DeFi-powered momentum into the local media landscape.
• Global On-Chain Expansion: K-POP content produced by WKC will officially debut on overseas broadcasting channels.
• Massive Traffic Incoming: Beginning next year, the channel will air 5+ hours of dedicated K-POP content daily, ensuring stable traffic inflow.
• Ecosystem Integration: WKC and Malaysian partners will co-host the talent shows Click The Star and Bling One, further expanding real-world utility for the $KPC ecosystem.